About Rockstarted
I'm AJ Olson, founder of Rockstarted. I help organizations turn AI ambition into real, measurable outcomes. I clarify strategy, identify high-impact opportunities, and guide teams from concept to production. Many organizations struggle to know where AI should fit in or fail to move beyond experimentation, with over 90% of AI initiatives failing to reach production. I help teams identify where AI creates value, design intelligent systems around those needs, and shape implementation that actually works in practice.
My experience spans startups and global enterprises across several industries, including communications, healthcare, finance, and gaming. At Cision/PR Newswire, I led the development of the company's first AI-generated press release builder, now used worldwide. I helped design an AI oncology platform that assists clinicians with biomarker analysis and personalized treatments, and I've built adaptive AI-enabled games that learn from how players think and react.
Earlier in my career, I co-founded several successful startups, including multiple social games (acquired by Ohai), Friend.ly (acquired by Facebook), and Truvie (acquired by PayPal). I helped launch PayPal Working Capital, which has since lent more than $30 billion to small businesses. I've led global Product, Engineering, and Design teams, blending technical depth with product strategy and execution.
Through Rockstarted, I help organizations cut through AI hype, focus on what matters, and build systems that are clean, scalable, and effective.